How does a Jewelry Designer Get more Sales from a Jewelry Show?

How does a Jewelry Designer Get more Sales from a Jewelry Show?

A jewelry show is an event organized for all of the brands which deal with jewelry items. Any of the jewelry brands can get themselves registered into that show and get a place for their booth and display their items. A jewelry designer can get more sales from a jewelry show because there are a lot of potential buyers and other brands from all over the world. You might get confused about how other brands can increase sales of a jewelry designer. If seen technically, it is possible because there are jewelry makers, jewelry accessories makers, agents, and a lot of more linked people. And this kind of show gathers all of them under one roof by which they can interact and create contact and spread their business.

What makes your brand special?

There is always something special in a brand that differentiates it from other brands. As our jewelry brand is based on designing customized jewelry for our customers, mostly rings for couples, customized necklaces for gifts, jewelry for the marriage ceremony, pendants along with a love note written on them, customized cufflinks, customized bracelets and some other kind of customized accessories. We make each and every piece with so much effort and care, keeping in mind, to represent the exact emotions which customer wants to be delivered. And this makes our brand special.

Plan the visual effects of your booth

A jewelry show can be the best place for a jewelry designer to increase his sales. But only entering into the show will not fulfill the dream. To accomplish the goal, one should place a booth of his items appropriately. And booth should be set as:

  • Glass and mirrors:

Glass counters will showcase all of your jewelry items clearly because of its transparency. Mirrors play an essential role in a jewelry booth. The customers are trying jewelry like earrings, necklaces, and hairpins. And mirrors hanging on the walls on the booth will help them as well as give significant visual effects.

  • Use of lights:

As a jewelry brand, we know the importance of lights for the display. Lights illuminate and add sparkles to the jewelry; stones get more visible and shinier, metals look more eye-catchy. Lights should be that much enough in which the shine of our jewelry increase and attract customers.  

  • Use of print jewelry display:

Using printed jewelry displays with our jewelry logo will attract more customers and increase our brand worth. And all these customized jewelry belongings like printed jewelry display, printed jewelry box, custom print jewelry bags can be ordered from findingbox.com.

  • Avoid washed out colors in Displays:

Bright light can washout the colors of most items and will look dull. Chose the right level of lighting for maximum visual effects.

 

Get your brand correctly displayed:

Not everyone in a jewelry show stops by your booth and asks you to show him your jewelry articles. Some people pass by looking at every booth analyzing everyone's designs. And we don't aim only those who are willing to buy, but we aim each and every person. And in a jewelry show, we want the attraction of every person who came there. And for that purpose, the display idea of our jewelry brand should be outstanding. To that extent, anybody in the show can't resist to stop and take a look at our jewelry. 

  • Location of the brand:

Placement of the brand’s booth in a correct location, most probably in the center. Because in the beginning, customers start analyzing brands, and, in the end, he got tired. So, being in the middle is the best spot where customer have analyzed a lot of brands and is about to buy something.

  • Jewelry display:

All of the jewelry should be exhibited appropriately on the jewelry displayer along with the jewelry brand name printed on it. All the necklaces, rings, bracelets, and other items should be presented on their displayers. And there are a lot of companies which are doing this job. But findingbox.com is one of the most reliable brands to get all of these kinds of stuff related to jewelry designs. Or you can use mannequins’ hands, feet, neckpieces, and more for the display of your jewelry items.

Check-list

Creating a check-list will help you to get your goal easily and effectively:

  • Registration of your jewelry brand in a jewelry show
  • Choosing an appropriate place for the booth
  • Planning the visual effects of the booth
  • Advertising your presence at the jewelry show
  • Arrangement and transportation of props for the booth (mirrors, lights, mannequins, display pieces)
  • Placement of props on the booth
  • Display of jewelry pieces
  • Adjustment of lights according to the jewelry
  • Hiring a helper from the field

In-coming big jewelry shows worldwide:

There is a list of jewelry show to be organized in the coming future. Some of them in the coming two months are:

Date

Name

Kind

Place

November 11, 2019

HKIJMS - HONG KONG INTERNATIONAL JEWELRY MANUFACTURERS' SHOW

International jewelry manufacturer’s show

Hong Kong

November 11, 2019

JEWELLER EXPO UKRAINE

International specialized exhibition in jewelry

Kiev (Ukraine)

December 5, 2019

ELITEXPO

International specialized jewelry fair-exhibition

L’viv (Ukraine)

December 6, 2019

MINERALIEN HAMBURG

International show for minerals, fossils, precious stones and jewelry

Hamburg (Germany)

December 7, 2019

DORTMUNDER ANTIK & SAMMLERMARKT

Antiques, rare items, jewelry

Dortmund (Germany)

December 11, 2019

BEST ADORNMENTS OF RUSSIA - MOSCOW

Jewelry Exhibition

Moscow (Russia)

January 2020

PAVILLON DES ARTS ET DU DESIGN - GENÈVE

Furniture, drawings, painting, jewelry, silver,

Geneva (Switzerland)

January 2020

STYLEMAX

Women’s apparel and accessory Expo

Chicago, IL(USA)

January 2020

TIMES ASIA WEDDING FAIR

South India’s no.1 wedding jewelry exhibition

India

1/05/2020

ACCESSORIE CIRCUIT

Fashion Accessories & Jewelry Trade Show

New York, NY (USA)

01/10/2020

MIJF - MALAYSIA INTERNATIONAL JEWELLERY FAIR

Malaysia International Jewelry Fair

Kuala Lumpur (Malaysia)

01/12/2020

THE LOVE EXPO - BERKELEY

Luxury Bridal Show in Berkeley, CA

Berkeley, CA (USA)

01/17/2020

BIJORHCA PARIS

International exhibition of Watch, Jewelry, Costume Jewelry, and Fashion Accessories

Paris (France)

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